Background

Since BePretty launched their apps they hadn’t seen the love or attention they deserve in terms of product design and customer experience. The company was growing fast, so BePretty approached us to help to rethink some aspects of their apps and redesign both their iOS and Android apps.

UI, personas and journeys coming together for an immersive beauty discovery

Challenge

BePretty enables women to reach, discover and book beauty appointments and, on the other hand, allows professionals to scale their businesses by promoting and managing them online. With a massive growth of users and professionals joining the platform, BePretty’s apps were in need of a rethink and redesign. So, our role was to create a a united customer experience that would help users easily search, discover and book beauty appointments.

A complete solution for BePretty both for iOS and Android

Our Approach

Our approach to this project was to find the best solution for each situation, whether it be finding and making an appointment, discovering a new venue or new services, rescheduling a booking, paying for a service and much more. This approach helped us meet the needs and wants of the users and the business. The approach employs basic research methods, such as analysis and testing, user experience, user interface and prototyping as well.

Result

Our approach to this project was to find the best solution for each situation, whether it be finding and making an appointment, discovering a new venue or new services, rescheduling a booking, paying for a service and much more. This approach helped us meet the needs and wants of the users and the business. The approach employs basic research methods, such as analysis and testing, user experience, user interface and prototyping as well.

56%

active customers

50%

median active days per customer

31%

new customer retention rate

Exit

BePretty has been acquired by Fancybox

Looking to work with us?

Get in touch